site creation > test the site
the site before launching it
listen to testers
The goal of testing
a web site before releasing it is not only to find mistakes and bugs but
also to verify that the audience is happy with the site.
What seems obvious
to you may not be for your neighbor.
Everybody has his
own and personal way to use a web site. Some will pay attention to the
text, others to the title and some are only looking for pictures. And
there is always someone who looks for a search engine box first!
The different steps
to test a web site are:
1: Organize a testers
group, the closest as possible to the audience target. Offer a gift
or money for their service. The best thing is to organize a test during
the design process and another one just before launching the site.
2: Prepare a scenario
(it can be buy a product, look for special offers, subscribe to the
newsletter, etc), submit the scenario to the testers.
3: Analyze very
carefully what the testers are doing (if possible get them on video
to analyze several times). Are they blocked somewhere, why ? Don’t
they understand what you mean ? Is the navigation not straightforward
4: Listen to the
testers and motivate them to submit alternatives in order to resolve
5: Adapt the site
based on the test results. A test will never give the
results you expect. If it does it means that the test was not well executed.
Next : Launch
the web site
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