Webmaster-Now: guide, advice and tools for webmasters
The keyword is everything
First of all: a keyword can contain several words!
The keyword is the brand behind any Internet site. The keyword is also the catch which gives the desire to visit a site.
The keyword should be found in the name, the title, the signature, the content and the links. The keyword is always the core element of the site.
It tells search engines what the web site is about.
It tells visitors what the purpose of the site is.
In one word, the keyword is everything.
Before researching the keyword and finding it, ask the following question to yourself:
Here is some advice from Webmaster-Now which helps to find the right keyword:
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Version française: Guide-Webmaster, conseils et outils pour la création de site Web