> your keyword
We should say keywords as it is possible to have several words and several
keywords but we will try not get too complicated right now. Actually,
we can say that there are two kinds of keywords :
- The homepage keyword :
a summary of the site
- The other keywords (on other pages) : a summary of each page
The « keyword » is a summary of the site or the
page in one word or a few words (between 1 and 5 words):
- 1 word = large
audience, strong competition, diverse needs
- 2 or 3 words = average audience, average competition, specific needs
- more words = small audience, little competition, single need
With a little bit of homework, quality content, and steadiness, a keyword
of 2 to 3 words is an excellent choice to make a successful web site.
An average audience on the Internet means several thousand people per
A 1-word keyword is a winner if the competition is not fierce. Honestly,
it is already the case for almost all of them !
A keyword with several words is the opportunity to let the web site known
for what it really is to the people that are really interested in.
What should you put in the keyword ?
- Your name :
only if it is important to find the site through your name. This is
relevant for : company, artist, well known person. Don’t forget
that on the Internet very few people know you.
- Your expertise :
Are you a champion in something ? Right, you should be able to
produce quality content related to your expertise. Now, everybody should
know that. Not about you, but about your expertise based on the content
of the site. You will take the ownership of your expertise if the competition
has not already done so !
- Your product :
If you sell a DVD player under the keyword "brand X”, only
the people interested in the brand X will visit your page. If you sell
the same product under the keyword “DVD player brand X”,
you will attract also the people interested in any DVD player. Is the
product unique ? Does it feature something that others don’t ?
Does it do it better ? Is it cheaper ? The more specific the keyword
is to the need of the people, the more important the number of targeted
visitorss will be, and eventually leading to more sales.
- Your content :
Every page is an effort. Every page is specific, has something different
compare to the other pages. Let the search engines know that the page
Beside the home page, every single page deserves a specific keyword, that
attracts interested people. Put the keyword in the <title> tag,
the “description” and “keywords” meta tags, in
the name of the html file, in the navigation. Learn more about search
examples of real and fictional keywords
Here is some advice
from Webmaster-Now which helps to find the right keyword:
The keyword is everything
2: Why am I doing a web site ?
Various types of sites
Your keyword you are here!
Some examples of keywords
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