If there is no marketing budget, the webmaster still has ideas and motivation. The only way is to work on the promotion. Work hard for several years before he can say to himself: I succeed with my web site!

A successful communication plan on the Internet take into account some of these following concepts:

1: Choose the right keyword
The keyword is the site's signature, its grounds, its business card. The thing that gives the desire to visit a web site. The keyword is everything.

2: Know your visitors
Before communicating, it is necessary to know more about visitors. Who are they ? What are their needs ? Where are they ? How can I attract them ?

3: Optimize the site for search engines
A successful search engine optimization is based on choosing the rgiht keyword that answer visitors' needs. The optimization is the occasion to identify visitors' needs, put them forward with a keyword and adapt the site to the relevant keyword.

4: Communicate
A webmaster needs to communicate, communicate again and again, using all kind of communication support. Specially the ones potential visitors are currently using. A webmaster promotes his web site through external links, press release, online marketing, and offline marketing.

5: Buy visitors
The easiest way to get visitors is to buy them through advertising, search engines and partnership.

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