Webmaster-Now: guide, advice and tools for webmasters
Reciprocal links are an easy way to let others know about your web site.
Reciprocal links are links that other webmasters put on their web sites linking to your web site in exchange of a link on yours to their web sites.
Search engines like very much external links – all reciprocal links are external links. They rank external links qualitatively and quantitatively in order to rank the sites between themselves.
Even if search engines prefer external links that are not reciprocal (meaning on only one site with no link in return), links are what the Web is all about. Without links, there would be no Web. It is as simply as that.
A page with good quality links selected to satisfy people is an opportunity to convert users into regular visitors as they will come back to find the resources and links they enjoy. Links pages are among the most visited pages on the Internet.
A links campaign includes the following steps:
Webmaster-Now gives you some advices to manage a web site:
helps webmasters with guides, tips, advice, reviews and tools to develop
a sucessful web site
Version française: Guide-Webmaster, conseils et outils pour la création de site Web