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Webmaster-Now > promote a web site > offline marketing

Offline marketing

Market a site outside of the internet is the opportunity to meet people who are already linked with the site, the company or the webmaster. It is also the opportunity to talk to groups that are potentially interested.

Here are a few examples of offline marketing :

- The URL in all printed documents
Letterhead , business card, order form, brochure, yellow pages, fax paper, etc

- In promotion tools
Stickers (at the back of a car), baloon, poster, postcard, t-shirt, cap, etc

- Sponsor an event
An efficient way to show that your web site is better than the competition

- On a trade show
Is the opportunity to introduce the site to a targeted audience, meet colleagues and competition, plan partnerships

- Specialized press
See the topic related to promoting your site with the press

- In your local area
Send a press release to local newspapers and radios to show your local involvement. Put flyers and posters in local shops

- Contact customers and former customers
Let your customers and former customers know that you have a web site available. Show them the benefits they will get if they use the web site

- Colleagues, friends, relatives
Somehow, the easiest way is to promote the site around you and let your coleagues, friends and relatives promote the site to others.

gives you some advices to manage a web site:

1: Choose the right keyword

2: Know your visitors

3: Optimize for search engines

4: Communicate:
external links - press release - internet partnership - online marketing - offline marketing

5: Buy visitors


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