> why am I doing a web site ?
am I doing a web site ?
order to find the right keyword, it is necessary to give an accurate answer
to the following question:
Why are the people
visiting the site ?
The reason why you
are doing a web site and the reason why web users are visiting it should
be closely linked together to form a single one element we call: the keyword.
Is the web site a:
and Presentation web site
Whatever the topic of the web site is. The reason why you decided to make
it should fill a visitors need.
right keyword = idea/topic
= potential visitors = satisfied visitors
If the site fills
a visitors need, you are on the perfect path. Now you need to satisfy
this need. This way, you win a regular and happy visitor.
If the site does not
answer the need, perhaps it means that the reason behind the site does
not appeal to many people!
In the following example,
the keyword “French wine” answers a need but does not satisfy
||French wine information
in french wine
wine making, regions, grape varieties, classification, etc.
Check the ranking with Google
|| The site fills
the need of general information on wines from France. But the traffic
is stable because they are not so many regular visitors.
|Maybe they are
looking for something else ?
||A guide to buy
french wine for instance. Or tasting notes.
« french wine information » seems a more accurate
keyword to satisfy users. However, because “french wine”
attracts many people, it works fine.
goal is to find the balance between number of visits and satisfaction
types of sites
Here is some advice from Webmaster-Now which helps to
find the right keyword:
The keyword is everything
Why am I doing a web site ? you are here!
Various types of sites
Some examples of keywords
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