Webmaster-Now: guide, advice and tools for webmasters
CNN or The New York Times, IBM or Apple, everybody know these brand names. Their name is often the keyword. People are looking for their name, not their area of expertise when they want to visit them.
For the other web sites, it is a different story.
The large majority of web sites take the path to glory the same way... in the unknown. The quality of the content and the design, the products and services offering, the positioning versus the competition and above all the keyword are the core elements to attract web users and to make the difference against the competition.
Some examples of real and fictional keywords :
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Version française: Guide-Webmaster, conseils et outils pour la création de site Web