However it is useless to provide a functionality if it does not enhance the content. Webmasters need to identify a need and find a functionality to answer this need. He can identify this need by reading carefully users feedback, checking statistics usage and putting a survey on the web site.

Here are a few examples of functionalities webmasters can adapt on their web sites. Most of the time, they need to install a script on the hosting server. Many other functionalities are out there to answer any kind of need.

Functionality	Why?	Advise
Search a web site	A lot of content Complex navigation Users leave the web site after 1 or 2 pages	Offer the 10 most popular queries by default
E-commerce	Sell a product or a service	Test several e-commerce softwares before
Subscription	Newsletter	Choose a script that can manage subscription and newsletter process at the same time
Survey	Know what the users really want	People like to give their opinion
Guest book	Give freedom of speech to users	Less powerful than a survey
Board	Create a community based on a specific topic	A great tool if and only you are ready to leave a little bit of ownership and control to users
Drop-down menu	Add style	Maybe it can improve the navigation
Recommendation	Viral marketing	Ask users to send an invitation to relatives, friends and colleagues, it is free !
Image map	More design	Helpful to split an image into several clickable areas for : navigation, map, game

Next: Authoring software

Webmaster-Now gives you some advices to create a web site:

1: What are your web site goals?

2: Navigation and architecture

3: Content is king

4: Graphics for a web site

5: Design a web site, use web languages

6: Web site functionalities

7: Authoring software to create a web site

8: Usability: 10 rules for an easy-to-use web site

9: Test the site before launching it

10: Launch the web site

Keyword | Create | Manage | Promote | Tools

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