is without doubt the most popular search engine on the Internet.
Every day, millions
of people use it. Google indexes more than 5 billion pages.
Today, a site's submission
to Google is free.
It is useless to submit
the same web site several times, to several different Google in the world.
Only one submission is enough.
It is also useless
to submit several pages of the same site. One page is enough.
It is also useless
to submit new content. Google takes care of everything and visits web
A successful submission
takes between 2 to 6 weeks.
Google uses factors
such as internal and external links, title, description, content to identify
the topic of a web page. Google uses the Google Page Rank technology to
rank sites between themselves. Pages are ranked from 0 to 10, mainly based
on the number of internal and external links.
An external link on
a page with a page rank of 8 is obviously better than the same link on
a page rank 3. Note that page rank is not the only factor used by Google
but just one among 150 others.
The webmaster's goal
is to get external links on pages with a page rank equal or higher to
the page linking to.
In order to know page
ranks, webmasters need to install on their computer the Google tool bar,
integrated into the web browser.
Google offers numerous
services that may appeal to webmasters:
- number of external
Essential to webmasters because the tool bar gives the
page rank of any web page. Many other interesting tools: fast search,
sites information, popularity, popup blocker, autofill form, etc
Many visitors use the translation tool to get the content
of a site in their own language
Great tool to maintain and update news on your site
Get the latest news by email with a specific keyword
Advertising network that let advertisers choose keywords,
and list their web sites in the Google search page of these keywords.
Advertisers can also choose to show their ads on partnered web sites.
Google has developed a technology to identify keywords matching content
and ads. This is called « contextual advertising ».
The advertisers indicate how much they are ready to pay when an user clicks
on their link. Google Adsense is the name of the network for publishers
(typically the webmaster). Learn more about paid
- Google is even a
Type in 365*24 in the search box and press enter
Next: MSN - Yahoo!