Webmaster-Now: guide, advice and tools for webmasters
Paid placement on search engines
All major search engines (Google, Yahoo, MSN) offer to use the power of keyword to associate it with an advertisement.
The advertiser chooses a keyword and select a price. Such as an auction, the higher price comes first. The advertiser can choose countries and regions where the ad will be displayed, time to put the focus when he can make more money. The advertiser has a lot of freedom to write and change whenever he wants the message.
Every time an user enters a query in a search engine, the results are displayed along with a set of advertisements related to the query asked by an user and according to the advertisers' choice.
The benefits to advertise with search engines are:
Obviously, the rule of the game is to select the right keyword. Learn more about the keyword.
In conclusion, keyword advertising with search engines is an excellent way to communicate. It allows to spare time for useful other tasks. Wasting time on search engine optimization is therefore useless. You know have more time to concentrate on good quality content and spend time directly with customers.
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