Webmaster-Now: guide, advice and tools for webmasters
The advertising message send by email is still one of the most efficient if used carefully. If not, the message is spam and is the worst way to promote a web site.
Email advertising example:
Sending to 1 million non targeted addresses :
People don't give their agreement to receive ads. This sending is spam. The best way to ruin a reputation.
People give their agreement to receive ads for a specific category of products and services. These people are regular customers of products and services in their category of interest. This is the reason why they like to receive ads.
A list costs between $20 and $200 for 1,000 email addresses (or between $0.25 to $2 per individual email address).
A spam list costs $20 for 1 million untargeted email addresses.
Obviously, Webmaster-Now does not promote using such spam lists. They bring nothing positive and destroy all reputation, as small as a reputation can be.
The different steps to send an advertising email are:
Another idea is to collect email addresses from customers and users of the site through a newsletter, an order, a contest or a survey. The subscription form should inform users that they may receive advertising emails from the site. If your site does not inform that you can sell the email list to others, do not break the promise !
The most important thing is to respect the agreement you have with users and to keep the promises binding you to them. They will give you back more than you can expect if you play the game, turning into regular visitors and then into happy customers.
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Version française: Guide-Webmaster, conseils et outils pour la création de site Web