a web site > search engines
Competing on search engines
to win a few ranks up
The ranking on search
engines does not depend only on the engine and your web site, competitors
web sites are also playing the same game.
Before working on
an optimization campaign, it is recommended to analyze the competition
on a few selected keywords.
- Enter a keyword
as search query in Google, Yahoo and Msn
- What are the first
five results ?
- What are their keywords
more: what are the keywords people are looking
for when using search engines ?
- How many external
links do they have ?
how to find the number of links:
Google, enter the URL in the search box this way:
A proven tactic is
to contact the sites listed as external links of a competitor site, and
ask them to put a link to yours.
- Can the web site
make its way to the top 5?
- Maybe it would be
easier with another keyword ?
Next: Google - MSN
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