a web site > first time visitor
First time visitor
We have to acknowledge
the fact: most of the people do not come back to a web site.
Why are visitors not
coming back ?
What are the pages they leave from ?
Do you have pages where 30 % of the viewers leave?
How many pages are visited per user?
How many time do users spend on the site?
Let the people say what they don't like about the site, what is missing,
what is useless, what can be improved, through an online survey conducted
on the site.
is the visitor not coming back ?
site is not talking about what he promised in the external link and
the keyword (the promise)
Improve the content
visitor is not satisfied with the site
Improve content, graphics and navigation
visitor found a better web site elsewhere
Add content, services and products
site is too slow
the graphics' size
Cut the page into two or three distinct pages
visitor cannot find what he is looking for
or improve the internal search engine
Change the navigation
Adapt the keyword
The challenge is to convert a first time visitor into a regular visitor
who will come back often, buy regularly and recommend the site to others.
Next page: Regular
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