> 10 ideas to make a web site looks alive
10 ideas to make a web site looks alive
visitor knows a web site almost as much as its webmaster. But once he
knows it thoroughly, the challenge is to satisfy his need to know even
more. If the site is not updated, doesn't provide new content, is not
more specific and specialized, the visitor doesn't have a good reason
to come back.
is make a web site look alive, in such a way that the user is happy to
come back again and again.
users give them the perception that the site is well alive !
1: Have a plan to develop new content for the next year or two
If you have a massive load of content when you create your site, maybe
don't put everything online just from the start of the site but leave
a little bit of content and add regularly a few pages. Create a new section
and add content on a regular basis. Inform the users that the site is
updated regularly. Mention when the content was last updated.
at least a new page every month
If the web site is never updated why on earth an user will come back to
the site if he already read everything that is there. But if the same
user come back to the site and notice that there are new content to read
he would probably come back as long as there are new content to the site.
Regular visitors are the most important users. They trust the site and
have more chances to buy from the site, to recommend it to others, to
subscribe to a newsletter than a first time visitor.
a news page, manage links to news sites, update each day, week or month
It is an easy way to updated content regularly that every webmasters can
do. Select a few news sources in the same area of the site you need content
for. Check them regularly. Create a news page on your site. Link to the
news pages, mention the title of the news, the name of the source and
maybe a few lines of introduction the news. Update the news page regularly.
Archive the pages from the past years.
users to subscribe to a site alert by email and send them an email each
time there is a new page on the site
Let users know that the site is offering new content. Don't wait for them
to come back. Motivate them. With a simple cgi-script, users can leave
their email addresses. Inform them on the form page that you will send
them messages when the site has new content to offer. Send an email to
the alert lists with the title of the new pages, the links to these pages
or an individual page listing them. You can take the opportunity of these
messages to offer a coupon, inform about new products and services and
generally boost your e-commerce promotion.
a newsletter regularly with link to the web site
With the same cgi-script as above you can obtain email addresses from
users who want to subscribe to a newsletter. Let them know what the newsletter
will contain and how often you plan to publish it. Stick to the promise
you make with the subscribers. They will trust you and reward you with
regular visits to the site, recommendation to others and eventually purchase
your products and services.
Contests and sweepstakes are very popular on the Internet. They are free,
they are entertaining. Organize a contest on a regular basis every month
or every quarter. This way people will come back to the site to take part
in the the new contest. Contests do not need cost a lot of money. You
can offer a book, an exclusive content, one of your products or services.
Users who want to take part in the contest leave their email addresses
through a simple cgi-script. You can take the opportunity to ask them
to subscribe to the newsletter and the alerts you publish. When the deadline
is over, you randomly select a winner. Inform him, send the gift and ask
him to publish his name or his initials on the site so that users can
see that the contest – and the site – is sincere.
Discuss with users on a board on the site itself. Some boards such as
phpbb are free and easy to set-up and run. Try to motivate participants
to ask questions, answer to other's questions, and participate actively
in the board. You don't need to spend all your time on the board. But
you need to show that you are here. Therefore you don't need to answer
each and every questions and messages. Instead put your focus on the negative
messages so that everybody can see that you care of your customers and
8: Put forward
on the home page new and updated content
Let people know that the site is active. List in the first half of the
home page the most recent pieces of content. You can possibly add the
date when the content was created.
9: Rank most
popular pages and products, update frequently
Using the statistics of the site, list the most popular pages and let
the people know on the home page or on a dedicated page what these pages
are. Update the list regularly.
and update a list of events, exhibitions, meetings, etc
In the area covered by the site, list the events, exhibitions, meetings,
tv programs, that users will find interesting. If the page is updated
regularly they will come back often and have your page in their favorites.
You can also
inform regularly the audience about what is happening in your company
or your site such as new appointments, contracts, customers, products,
plants or offices, strategy, financial information etc... Show to everybody
that you are alive.
About the author
has 10 years of web marketing experience. He shares his best tips in Webmaster-Now,
a tutorial to help you build, manage and promote a web site. Webmaster-Now
also includes a set of online tools and a directory to give you all you
need to make a success of your site. http://www.webmaster-now.com
| Create | Manage
| Promote | Tools
map | about webmaster-now
| contact webmaster-now
| webmaster directory |
helps webmasters with guides, tips, advice, reviews and tools to develop
a sucessful web site
© 2003-2010, Webmaster-Now
Guide-Webmaster, conseils et
outils pour la création de site Web